Olutoni O. Philip-Aina

BRAND DNA ARCHEAOLOGIST & ANATOMIST

I began this groundbreaking professional vista to capture and distil the defining identity strands of brand founders and cultures. To preserve their core upon which they continue to flourish, and allow discerning consumers experience the unfiltered spirit of each brand's origin.

I employ the tools of archaeology to distil the DNA of brand founders, master artisans, and cultures long departed, and the insights of anatomy, to provide the tools for dimensioning the DNA of living founders and cultures.

This profound practice strikes at the heart of brand conviction: where customers are not persuaded to connect through external influences but convicted through intrinsic and innate resonance, a far more enduring and exponentially valuable foundation than mere persuasion.

With a framework and tool that has been carefully designed, the impact of this practice is measurable, creating an effect that echoes through every dimension of the modern luxury enterprise, shaping a future worthy of continued relevance.